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Case Study: General Mills + Trending Golf Brands

General Mills Finds New Brands for Employee Golf Apparel

At Merchology, we specialize in brands. It’s our mission to connect your company with the brands that reflect who you are at your core. Each company is unique because people are unique—no two teams are the same. That’s why we offer more than 300 distinctive, high-quality brands with a wide variety of styles, aesthetics, specialties, and products to customize! 

Along with the trusted names we’ve partnered with since the beginning, we’re continuously adding exciting brands to our catalog! We love offering new, fresh products to connect with our customers’ preferences and requirements. Not only does each customer have different needs, but those needs are constantly changing. At Merchology, we strive to grow alongside our customers, which is where Holderness & Bourne, Addison Bay, Swannies, Waggle, and General Mills come in! 

The General Mills Team’s Unique Custom Apparel

We deeply appreciate our friends at General Mills, another Minnesota-based business! We enjoy collaborating with the GM team to create premium merch that suits their brand. In 2024, General Mills wanted to find fitting apparel for its sub-brand, Nature Valley

Their team needed custom apparel for 2024 golf events, including their booth at the Pebble Beach tournament, and their rep loves working with smaller, less mainstream brands. While big brands are popular for a reason, our Nature Valley rep wanted company event apparel that no one else had. They needed fresh, on-trend, and exclusive products.

Meanwhile, we were in the process of welcoming new brand Holderness & Bourne! H&B is a high-end men’s apparel brand that specializes in exclusive yet understated apparel. With Holderness & Bourne, you don’t have to shout from the rooftops to catch your audience’s eye.

With the Nature Valley team’s needs in mind, our sales team quickly made the connection and presented their rep with corporate Holderness & Bourne apparel—it was a perfect match! Their team loved the brand’s style and excellent performance. Our fabulous Merchandising team worked at record speed to make the Holderness & Bourne catalog available for Nature Valley to shop! With quick thinking and great teamwork, Merchology showed how we’re passionate about winning as a team so we can serve our customers with care.

Custom Holderness & Bourne Golf Polos and Hoodies

Logo-branded Holderness & Bourne polos create interest with finely detailed patterns and soft, full colors. The Nature Valley team selected custom polos in beautiful blue and green tones that will perfectly reflect the marine atmosphere of Pebble Beach, CA! The quilted Holderness & Bourne Custom The Wallace Sweater happily complements the textures and colors of the team’s polos. They’re all set for an impactful golf season!  

Close up photo of Holderness & Bourne blue pattern polo

General Mills Moves into the Summer Golf Season

With summer golf events in full swing, the Nature Valley crew wanted to add more styles from other top brands to their Holderness & Bourne wardrobe. They selected trending styles from Addison Bay, Swannies, Waggle, and AndersonOrd, which will have their team looking and feeling great through golf season and beyond!

Just because golf is a deeply traditional sport doesn’t mean your team’s golf apparel has to be! With brands like these, you can break the mold.

Custom Waggle Lake Life Polo

Shop these brands for your team:

  • Waggle: Catch their attention with distinctive patterns and styles for branded golf polos and apparel! 
  • Addison Bay: Branded Addison Bay women’s apparel perfectly combines preppy style with trending athleisure.
  • Swannies: Swannies Golf apparel offers a sleek, professional twist on business casual and activewear.

 

Custom Swannies Golf Polos

Tonal Logo Embroidery

We take your unique products a step further by reflecting your brand through logo decoration! For a subtle but clearly visible option, check out tonal logo decoration. This method matches the color of the logo to the color of the product so that texture is what makes it stand out! Tonal logo decoration elevates your custom gifts and apparel effortlessly.

Contact Us!

Looking to make your brand stand out at golf events and other corporate gatherings? Contact us at Merchology today! We’ll connect you with the brandsproductstrends, and decoration styles to capture your company’s essence in an unforgettable way.