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Merchology Blog

The Most Efficient Way to Build Brand Awareness

When it comes to the customer journey, we know it often takes many touchpoints before they convert. A customer's path rarely follows the simple sales funnel path—they interact with marketing collateral, create a cart, and end up back in the research phase within moments. This is why it’s crucial to...

Why Switch Up Your Employee Events?

When it comes to employee engagement, it’s easy to fall into a rut. Your company may have seasonal or quarterly events that employees anticipate yearly—these events have worked in the past, and it’s much easier to plan an event that you’ve pulled off before. Regular events can provide something for...

What does it look like to build brand identity in 2025?

We’ve just turned the corner into fall, but 2025 planning is on everyone’s mind. Like us, you’re deep into strategic planning, defining what success means to you and building out your main initiatives to get you there. Each year, brand identity becomes increasingly important. Your audience needs to recognize not...

Featured Partner: BruMate

 At Merchology, we’re all about the qualities that make your brand unique. When it comes to company merch, there’s no one-size-fits-all solution—you need branded products that reflect your unique ethos and goals. That’s why we love BruMate, a drinkware brand that creates products to suit your every need and aesthetic....

Merch Madness Winners for 2024!

The 2024 Merch Madness Champs Have Claimed Their Title! After a week of tough matchups and stiff competition, the 2024 Merch Madness champions have come out on top! Every team brought their A-game, rallying voters on their behalf. Everyone's fan's showed up this year, carefully watching our Instagram stories and sending in...

What Are The Lululemon Bags Made Of?

Lululemon is a globally popular activewear and athleisure brand. It started as a yoga gear brand, but quickly grew into a fan-favorite. Over the past two years, lululemon has dominated the athleisure space.  Some of lululemon’s most popular products are its custom tote bags. The lululemon Belt Bag is a fan favorite. In fact, custom lululemon...

What Are 3 Fun Icebreaker Questions?

Hiring season is quickly approaching, so it’s helpful to refresh your memory when it comes to conducting interviews and welcoming new team members. It’s also important to get to know new employees and business partners. Asking great company icebreaker questions can help you start strong conversations with new people in your...

Administrative Professionals Day is April 24th!

Custom Administrative Professionals Day Gifts for Your Team We love the administrative professionals in our lives for good reason. They’re organized, practical, efficient, and intuitive: administrative professionals are truly the heart of every organization. These skilled individuals manage budgets, handle communication, support executives, keep complex schedules from getting tangled, and...

Merch Madness 2024 Is On!

We’ve made it through the doldrums of winter to the most exciting time of year: March Madness! For the next couple of months, all we can talk about is basketball, brackets, and bets. At Merchology, we can’t get enough—so much so that we created our own high-stakes tournament: Merch Madness!...

March Non-Profit Highlight: Merchology’s Work With Mission Central

At Merchology, people come first. The merch we create is about making connections with others, showing them they are important to you. Giving gifts to others is an awesome privilege, and for us, gift-giving takes many other forms beyond thoughtful merchandise. We love giving our time, energy, and help to...

Are Polo Shirts Business Casual?

Over the years, the definition of business casual has changed significantly. Professionals, especially those who are new to the workplace, might be unsure of what apparel they should add to their corporate wardrobes. That’s especially true post-COVID when so many workers are now remote and are no longer required to wear...

Can You Engrave A Wine Glass?

Thoughtful custom gifts given at the start of a new year can make an enduring impact for months to come. For a classy, timeless option that will make a lasting impression, consider personalized wine gifts like custom wine glasses. Gift them to new hires at the start of 2024, send...